Define: Micro learning

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Touted as the learning mode for Millennials, micro learning is all the rage. It is often packaged as a series of videos, 3-10 minutes in length, that learners can consume at their discretion. Most companies who produce micro learning bill their products as the solution to the problem that humans, especially young people, have an attention span of 90 seconds.

But don’t be fooled by this limiting view.

Micro learning is learning in short segments. Plain and simple.

It’s a fantastic way of learning and it can take any form: podcast, poster (like the picture above), job aid, live interaction, virtual session, song, jingle, meme, text and, of course, video (see the video for the above poster here and brush up your parallax knowledge–you’ll really learn something–and it’s kind of funny).

Concerning our attention span, if we start seeing a mass exodus of millennials from movie cinemas after the previews, we should start worrying. Otherwise, we should be careful that our design solutions aren’t boring the audience. Rather, our designs should reflect the real needs of our learners and speak to them in a personal way, like we know them. Click here to read more on how to get to know your learners.

Set yourself free from the narrow definitions of micro learning and start using it in wonderfully creative ways that meet your learners’ needs.

 

Define: ENGAGE

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ENGAGE: Possibly the most ubiquitous word in marketing, learning and development and training circles. Recently, I was speaking to the Girl Scouts Volunteer Empowerment team in Dallas on the topic of connecting stories to engagement. I wanted to bring more clarity to this often-used term.

After watching The Girl Effect video together, we identified the elements of the story that we felt were “engaging”–and there were many–watch the video for yourself and try doing the same (you’ll be writing for a long time).  Then we compared our descriptions with thesaurus synonyms:

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Suddenly, the word “engage” took on a new, more powerful meaning. It’s all about strong actions now. Grip! Capture! Arrest! So, when we say that training and communications must be engaging, remember what we’re aiming for: a call to strong action!