Engaging Stories

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I’ve shown The Girl Effect video to several audiences. The reaction is always emotional. Though the goal of this video is not necessarily instruction, it is a masterpiece of storytelling. Relatable character. Strong conflict. And it is directly linked to the action it’s audience should take.

After you view the video, post your observations in the comments below. What was your response emotionally? Who is the relatable character? Why is she relatable? What is the conflict? What action is the audience supposed to take?

Watch the video again with an eye for detail. What makes this video so engaging? Take note of elements of the video that are surprising, mysterious and build curiosity. It builds credibility and breaks down an enormous problem into a small possible solution. It fits into the category of communication and marketing, but we can learn from this.

Building a Case For Stories In Learning

Story Stakeholders

The value of storytelling for training may be difficult to quantify, but if stakeholders or management balk at story design, it’s necessary for instructional designers and other learning professionals to be able to defend the position of story design with evidence. So let’s work together to gather that evidence.

Here are two articles to get the conversation started:

Why You Need To Use Storytelling For Learning, by Connie Malamud

Why Is Story Telling So Powerful In Learning, And How Can You Learn The Skills, The Training and Development World

Post your thoughts on these articles and add links to other research you’ve done or personal experiences you’ve had that build the case for stories in learning in the comments below.